Who Cares? Raising Visibility for
Young Carers in the UK
Young carers take on significant responsibilities for family members while often feeling unsupported and remaining invisible to the people and institutions around them.
Who Cares? is a hypothetical awareness campaign developed in partnership with Family Action, using graphic design, illustration and motion to make their experiences harder to overlook.
Built around a deliberately provocative name and an expressive visual language, the campaign aims to create recognition first, then direct young carers towards support. Across social content, motion and campaign graphics, Who Cares? uses the visual language of digital culture to turn an overlooked issue into something immediate, recognisable and difficult to scroll past.
