Refreshing a Family Kitchen Brand
for a Competitive Market
During my time as a Junior Designer at Fantastic Media, I helped refresh the visual identity of Preston’s Kitchens, a family-owned German kitchen supplier competing against established names including Wren Kitchens, Howdens and Kütchenhaus. The challenge was to bring new energy and personality to the brand while retaining the trust and quality associated with its existing identity.
The refreshed visual system introduced a brighter, more expressive approach to typography, colour and composition, designed to work consistently across digital campaigns, social content, email, advertising and promotional materials. The result was a more distinctive and flexible identity built to help Preston’s stand out in a crowded market.
