This collaborative project involved the design of digital campaign assets for Nottingham Forest Football Club, focusing on email marketing, web graphics, and social media content over the course of 10 months during my design internship. The aim was to create visually engaging assets that aligned with the club’s established brand identity while supporting ongoing campaigns and communications, in order to help boost their revenue from their retail and ticketing endeavours.
All designs needed to work across multiple digital mediums, maintain consistency within existing brand guidelines, and be adaptable to different formats and audiences.
Working within a well-established brand presented the challenge of balancing creativity with strict brand guidelines. Assets needed to be eye-catching and effective, while remaining instantly recognisable as part of the club’s wider visual identity.
Another key challenge was designing for multiple platforms and formats, ensuring clarity, consistency, and usability across email, web, and social media within tight production timelines.
I designed a range of digital assets that adhered closely to Nottingham Forest’s brand guidelines while introducing clear hierarchy, strong typography, and considered layout choices to enhance readability and engagement.
The campaign work was approached as a cohesive system, ensuring visual consistency across email, web, and social channels. Designs were created to be flexible and efficient to produce, allowing content to be adapted quickly for different platforms while maintaining a unified look and feel.
The final outcome was a set of polished, on-brand campaign assets that supported the club’s digital communications and reinforced a consistent visual presence across channels.
